Build-A-Bear Workshop Inc. reported an insider ownership change involving Sharon Price John, the company’s executive, in a Form 4 filed July 2, 2026, covering a transaction dated July 1, 2026. The filing states that Ms. John made a charitable donation of Build-A-Bear Workshop common stock to a donor-advised fund. The disclosure characterizes the transaction as a donation rather than a market sale, meaning it was not reported as an open-market disposition for cash. The provided filing text does not include the number of shares donated, a transaction price, or a specific transaction code, but the explanatory note identifies the action as a charitable gift. After giving effect to the reported transaction, Ms. John directly owned 185,808 shares of Build-A-Bear Workshop common stock, along with 2,663 shares of restricted stock. The restricted stock remains separately noted as part of her direct holdings. The filing was signed on July 2, 2026, by Yevgeny Fundler as attorney-in-fact for Sharon Price John. The key takeaway is that the reported insider change reflects a charitable transfer to a donor-advised fund, not a sale into the market, while Ms. John continued to hold a substantial direct equity position in Build-A-Bear Workshop following the transaction.
Stock detail
Build-A-Bear (BBW) stock price, chart, and key data
View Build-A-Bear stock price, chart movement, and headline metrics on Woodstock's stock detail page.

Stock detail
Build-A-Bear
BBW · XNYS
-$2.61 (-7.68%) past day
$31.36
Pre-market $33.70 (+7.46%)
Key metrics
Financials
Quarterly revenue, profitability, and balance-sheet snapshot
Dividend
Past Dividend Performance
$0.22
$0.23
$0.23
Annual Dividend Yield
2.93%
Dividend
$0.23 / Stock
Frequency
Quarterly Payment
Day range
$33.26 - $34.41
Close price
$33.90
Market cap
$425.9M
P/E ratio
21.62
About the company
Build-A-Bear Workshop Inc
Build-A-Bear Workshop, Inc. is an American retailer headquartered in St. Louis, Missouri that sells teddy bears, stuffed animals, and characters. During store visits, customers go through an interactive process where the stuffed animal of their choice is assembled and tailored to their own preferences including varying scents, sounds, looks, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun You'll Ever Make" from 2013 to 2024. With a rebrand in mid-2024, bears are now made with "The Stuff You Love". In March 2026, Chris Hurt was named CEO.
24/5 Trading
Act on the stock when the timing works for you.
With Woodstock, you can move from chart review to order placement in one flow. Trade eligible US stocks 24/5, even outside regular market hours.
*24-hour trading is available except during system maintenance. Some stocks are not eligible for extended-hours trading.
Download the app