Build-A-Bear Workshop, Inc. is an American retailer headquartered in St. Louis, Missouri, that sells teddy bears, stuffed animals, and licensed character merchandise. Customers create and customize stuffed animals through an interactive process that allows them to select sounds, scents, clothing, and accessories for their chosen plush toy. Build-A-Bear Workshop is the largest chain to operate using this retail concept. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013. In 2013, it adopted the slogan "The Most Fun You'll Ever Make", which remained in use until a brand refresh in 2024 introduced "The Stuff You Love". In March 2026, Chris Hurt was named chief executive officer following the announced retirement of Sharon Price John.